Anuvo

The challenge

A physical product bought on comfort and belief — the site had to make both tangible on a phone.

What we did

1. 01The product, large

   Photography at full size: for a physical product, the image is the argument.

2. 02Technology explained simply

   Magnetic and infrared described in terms of what the foot feels, not what the spec says.

3. 03Reviews near the buy button

   Social proof placed where the decision happens.

4. 04Breathing room

   Low density, so the product never competes with the layout.